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Sports mean big business. With the fall of the Iron Curtain, increasing globalization and sporting interaction between nations, the global sports industry has been boosted into a new realm. More and more global sporting events have been taking place all over the world. Revenues in sports are generated from multiple platforms. Embedded Video Player Example ENG Join Telegram Media advertising, promotion, telecast rights, endorsements and other means attribute to the enormous sums of money that competitive sports attracts. Sporting goods companies like Adidas, Puma, Nike and other brands are multibillion dollar companies. Sports like soccer, basketball, football, boxing, golf, baseball, tennis and cricket are some of the sports that are sponsored by these leading brands in sporting goods. These worldwide recognizable brands have built their empires on the globa
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